或许是借鉴了新浪微博的成功经验，百度贴吧本周上线的“明星开放平台”计划无论从运营还是策划方面，都多少能看出一点“围脖”的影子。只是和新浪“围脖”几乎“白手起家”不同，“明星开放平台”背后是百度最成功的产品之一百度贴吧。在国内的互联网领域内，百度贴吧几乎是唯一能和腾讯QQ在用户基数方面比肩的应用。

　　带SNS应用的论坛

　　和传统的百度贴吧不同，百度本周推出的“明星开放平台”最大的特点在于加入了SNS应用的部分功能。

　　百度官方提供的资料显示，贴吧是网络粉丝文化的发源地，已成为明星人气的晴雨表，与此同时，贴吧也拥有着庞大的名人群体，这些明星名人长期活跃在贴吧，但由于明星身份无法识别，制约了明星名人和粉丝之间的近距离交流。

　　“明星开放平台”计划致力于为明星打造五星级的专属服务，包括为明星名人提供特别标示，彰显唯一身份。

wynlypj1211 　　这也被认为是百度开放明星计划和新浪微博的相似点之一。早些时候新浪推微博时，也是调用了大量名人资源，通过“V”的方式为他们进行实名认证，并向用户进行推荐。

　　数据源于旧贴吧

　　在“明星开放平台计划”之前，知名人士在百度贴吧里也都存在自发式的论坛。对同样的话题和人物感兴趣的网友会自发的聚集到一起并进行互动。但在这个过程中，更多是粉丝之间的，互相交叉的沟通和交流，明星本人或发言人并不出现在其中。

　　“i贴吧”和传统贴吧最大的区别就在于此。通过明星的加入，不但用户在贴吧中交流的目的性和指向性更加明确，并且原本不可能的焦点发散式沟通也成为可能。以贴吧第一位“百万粉丝明星”林俊杰为例，在i贴吧开通之前，虽然“林俊杰吧”的人气也相当火爆，但很少能出现短时间内迅速吸引大量关注的话题。28日晚，林俊杰在酒店发了一张图片，只配以了简单的一句话“刚吃完汉堡！胖死了”。这句话在接下来的一个小时内获得了12000次点击，700多个回复。曾轶可入驻贴吧的一条短短发言在10小时内获得了19万次点击，回复数高达7500条。

　　如明星本人已入驻“明星开放平台计划”，则在贴吧首页上方会出现明星最近的动态，下方则与原贴吧并无二致。整体页面风格与新浪微博颇为相似，上手简单。百度方面称，贴吧明星开放平台还将开放WAP功能，方便明星随时随地进行分享，与此同时，贴吧还将整合百度搜索。

　　但和新浪微博最大的不同在于，百度的“明星开放平台”更像是走纯高端路线，并不向普通用户提供“成为焦点”的机会。

(来源：nanjing massage) Baidu paste Bar "bind" star draw on successful experiences in micro-Bo

Sina is probably borrowed from the successful experience of micro-Bo, Baidu bar this week, posted on-line "star open platform" scheme in terms of operations or planning, or less able to see a little "bib" in the shadow. Only, and Sina, "bib" almost "from scratch" different, "Star open platform" at the back massage nanjing of the most successful one of the products Baidu Baidu paste bar. The Internet area in China, Baidu paste bar is almost the only, and Tencent QQ user base in the application of par.

With SNS Application Forum Baidu paste and the traditional bar is different from Baidu launched this week, "star open platform" The biggest feature of the application is to add some features of the SNS. Official information provided by Baidu and paste bar is the birthplace of Internet fan culture has become a barometer of popular stars, while the paste bar also has a huge group of celebrities, these stars and celebrities posted a long time active in the bar, but because of Star status is not recognized, constrained between the stars and celebrities and fans close communication. "Star open platform" program is dedicated to the exclusive five-star service to create stars, including stars and celebrities to provide special marking, highlighting unique identity. wynlypj1211 It is also considered an open star program and Sina Baidu micro-Bo, one of the similarities. Sina Bo pushed slightly earlier, we also call a lot of celebrities resources, through the "V" a way for them to conduct real-name authentication, recommended to the user.

Data from Jiu Tie Bar In the "Star Open Platform Program" before, celebrities posted in Baidu bar where there are also spontaneous style forum. On the same topics and personalities will be interested netizens spontaneously gathered together and interact. However, in this process, more often among fans, cross-cutting communication and exchanges, or a spokesman for the star I do not appear among them. "I paste bar" and another tradition bar the biggest difference lies. massage in nanjing Through the star's participation, the only bar in the user posted the exchange of purpose and point of greater clarity, and the original can not be the focus of divergent type of communication is also possible. In order to paste bar as the first "one million fans star" JJ Lin as an example, i posted before the bar opened, although the "JJ Bar" is also quite popular hot, but rarely can occur quickly, attract a lot of attention to the topic. 28 evening, JJ made a picture in the hotel, only accompanied by a simple sentence, "had just finished eating hamburgers! Fat is dead." This sentence within an hour of the next received 12,000 hits over 700 reply. Zeng Yi can be settled in a short statement posted Bars in 10-hour period received 19 million hits, reply amounted to 7500.

Such as the star I have settled in "Star Open Platform Program" page in the paste bar will appear above the stars of recent developments, the bottom bar is affixed with the original no difference. Overall page style and Sina is quite similar to micro-Bo, get started simple. Baidu side said bar-Star posted an open platform will also open WAP function to facilitate the sharing of star anytime, anywhere, at the same time, paste Baidu search bar will also be integrated. However, Sina and micro-Bo the biggest difference is that Baidu's "star open platform" is more like taking a pure high-end line, not to ordinary users "became the focus of" opportunity.

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